This week, the prestigious Pantone company announced the 2010 Color of the Year: Turquoise. Specifically, Turquoise hue 15-5519.
For those of you not familiar with Pantone, it’s an industry standard for printers and designers worldwide so that colors consistently match. Think how many variations of turquoise or blue or red exist in the world. Reviewing paint chips, it’s easy to notice how one turquoise is a little too blue or another a little too green for your home decor. Well, designers are about precision, and Pantone has been answering the call for more than 50 years.
Recently, however, Pantone has been heading more mainstream and into the public sector with social media and fun IPhone applications – myPantone – or astrological color matches. In short, Pantone’s influence stretches the globe.
However, Pantone’s 2010 color of the Year selection is more than a bell-weather for fashion and graphics; it’s likely an indication of the global mood. This is how the Pantone Web site describes Turquoise 15-5519 – “Combining the serene qualities of blue and the invigorating aspects of green, Turquoise inspires thoughts of soothing, tropical waters and a comforting escape from the everyday troubles of the world, while at the same time restoring our sense of wellbeing.”
Now that’s a feeling easy to like and a color that matches well with today’s popular neutral – Grey (see the post below). Here’s to hoping Pantone has the pulse on 2010!